The platform is rolling out a updated setting that allows them to reduce the volume of AI-created media appearing in their feeds. This step comes as the service revealed that it now features over 1 bn AI videos.
Pilot Phase and Launch
This change is undergoing trials over the next few weeks before a widespread rollout. This advancement aligns with a surge in content created by AI, driven by emerging AI video creators.
AI Proliferation Online
Recent reports that almost 10% of the most rapidly expanding content creators on another major platform primarily display content made by AI. A large amount of this output is classified as mass-produced AI material, a term for poor-quality, bulk-generated content that is often absurd or surreal.
Our research shows that a lot of users enjoy content created using AI tools, including computer-generated images to educational videos, and we aim to offer the community the power to adjust the amount of that, according to their own preferences,” commented a spokesperson.
Scale of AI Content
The platform announced that there are now 1.3bn videos on its service tagged as AI-generated. Collectively, in excess of 100 m media items are submitted to the platform daily, making AI content a relatively small part of its total content library.
User Control Features
Users will be in a position to decrease or raise the amount of AI-generated videos they watch by opening the content preference option in the app and choosing the AI content topic. Further subjects that currently be adjusted under the tool include politics, clothing, beauty, and dance.
Content Labeling and Policies
TikTok’s rules require creators to identify convincing artificially created content, and it bans dangerous deepfakes of well-known individuals or crisis events. Any authentic-looking AI-generated clip that is not labeled can be deleted under its community policies.
Furthermore, the platform will henceforth apply an AI-generated watermark to content created with its own AI tools, or detected by an industry-wide initiative for spotting AI-generated material. This action is aimed to help prevent users from seeking to evade the disclosure requirement.
AI Literacy Programs
The company is furthermore launching a two million dollar awareness program for experts and groups to develop educational content about ethical AI use. This initiative will support educational bodies focused on educating programming and robotics.
Platform Protection
TikTok has defended its content review process, amid discussion over plans to cut jobs for hundreds of content moderators in the UK. It is expected to cut 439 jobs in its user protection team in the UK capital, with labor groups and internet security professionals raising concerns that staff are being displaced by automated systems.
A trust and safety lead clarified that human moderation would continue to be important, but AI can shield workers by removing the most distressing content ahead of it gets reviewed by humans. TikTok stated a significant reduction in shocking and graphic content handled by safety staff over the previous year due to intervention by its machine learning processes.
It is vital to combine people and machines to ensure user safety,” she said. “We’ll have staff as integral to the approach, but we further consider it’s highly necessary to reduce exposure to unsafe media as quickly as possible, which is the area in which a significant AI assistance is really helping us operate efficiently.”
